e-commerce Drivers

                   Advantages and Limitations of e-commerce (3)

                   Integrating e-commerce (Lessons: 4,5,6,7,8,9, 11)

                   Business-to-Customer

                   Business-to-Business

 B.      Know your customer (Lesson: 12,13,14,15)

                   - Market

                   - Customer Value

                   - Segmentation

                   - Retention of existing and cross-selling

                   - Packaging your value proposition in order to

                             match the customers needs

                   - Communities and Contact Zones

C.    Know yourself

                   - marketing

                   - order entry

                   - quick delivery or if possible electronic delivery

                   - proactive information of delivery status

D.        Know your competitor

E.       e-commerce Act (Lesson 10)

                   Salient fetures of e-commere act

                   Purpose of e-commerce legislation

F.       Types of Internet Business

                   Services Online

                   Business on the Web

                   Internet Marketing

                   Digital Advertising

                   Customer Service

 G.      Creating a Web Site

                   Components of a Web Site

                   Methods of Developing a Web Site

                   Registering and Promoting  Your Web Site

H.      Basics of developing a Web Site

                   Good Web Design

                   Creating a Personal Web

                   Customizing Your Web

I.       Components of  e-Commerce Project Plan

Textbook:  DigitalFilipino.com "e-Commerce Workshop e-Book" by Janette C. Toral